Establish and Maintain your Email Marketing Reputation

Like your credit score, your email reputation can either help you or hurt you when attemtping to conduct business using email marketing. Establishing and maintaining a good email reputation should be the primary consideration before diving into an email marketing campaign.

There are 3 key factors that affect your email reputation:

• Where and how you collect your email addresses
• The SMTP server through which you send your email messages
• The number of spam complaints generated by your email blasts

The first step toward helping you is to establish your baseline reputation - where you currently stand. Once we make that determinattion we will help you set up a plan for establishing a good email reputation, or improving a weakened email reputation regardless of how it was damaged.

Becoming A Legitimate Email Marketer

Many people tout the benefits of email marketing and well they should. Email marketing, when done correctly can give you approximately $40 back on every $1 invested, that is an incredible return on investment. Unfortunately, many email marketers make mistakes when they first start out and do things that ruin their email reputation. The worst thing that can happen is for someone trying to do things right to be labled as a spammer. It makes delivery all but impossible and may jade them on the many benefits of email marketing in the future.

As the noose tightens around spammers and spam behavior, you, as a legitimate email marketer, must be vigilant about maintaining your own email reputation. If you are found to be doing the same things spammers do, you will be labled a spammer, whether you are actually spamming or not.